What I Learned on the Way to Brexit

A week and a half ago I called upon TRS good goys to help our nationalist cousins in Europe by meming for Brexit. Thank you to all those who contributed to Brexit's victory on June 23.

With an eye to future votes, this article offers lessons learned on the way to Brexit based on my notes of June 20-24. All mentions below of the Leave and Remain campaigns refer to the sum of official and unofficial campaigning by those for and against Brexit, respectively.

Monday, June 20

Over the last few days, Remain campaign strategies are to:

  • (1) emphasize economic fears of Britain leaving the EU,
  • (2) claim "not all Brexiters are racists, but all racists are Brexiters", and
  • (3) blame Jo Cox's murder on the Leave campaign.

Leave counters each of these attacks effectively by:

  • (1) branding Remain's economic fearmongering as #ProjectFear, and mocking the myriad of Remain's cataclysmic claims,
  • (2) tweeting an anti-white Remain poster (reproduced below) in rebuttal, and
  • (3) reclaiming the moral high ground by being indignant that anyone would blame millions for the actions of one person. Leave brands Remain's attempted exploitation of Cox's murder as #ProjectGrief. Tuesday, June 21

Over the campaign, Leave neglects to tap Britain's rich history and culture for imagery and themes that resonate with its people. Lions--part of English imagery since at least the late 12th century (King Richard the Lionheart) and still a powerful symbol of strength and independence--are barely seen. Likewise, Queen's rock anthem "I want to break free" goes largely unused despite lyrics that would have helped rally voters to Brexit and against the EU:

I want to break free
I want to break free
I want to break free from your lies
You're so self satisfied, I don't need you
I've got to break free
God knows, God knows I want to break free.

These two examples alone would have provided ample material on which to based dozens of influential memes.

Wednesday, June 22

Over the campaign, Leave neglects to tap /pol/'s rich resources.

Thursday, June 23

At 10pm British time, voting finishes and exit polls (showing a 52/48 lead to Remain) are released. Two factors are stark to me as having major bearing on the result. (Even though a few hours later it was announced that Leave bested Remain 52/48, the factors are still relevant.)

The first is the lasting impact of previous votes. Had SJW/pro-EU Scotland won independence from Britain in its own referendum in 2014, it would not have delivered Remain well over half-a-million votes net on June 23. Similarly, if Sadiq Khan had not been nominated (on September 11, 2015!) as the Labour Party candidate for London mayor, he would not have been elected the capital's first Mohummadan executive on May 5, just in time to use his high profile to support Remain.

The second factor is the necessity of verbally attacking the enemy's high-profile spokesmen immediately and relentlessly. Every time Sadiq Khan was brought up, there should have been a storm of tweets reproducing his quotation that moderate Muslims were "Uncle Toms". Every time Jo Cox's husband was brought up, Twitter should have been flooded with articles about him resigning from the charity Save the Children for inappropriate behavior.

Conversely, when Leave leader Nigel Farage brought up the Cologne sexual assaults and released his poster showing columns of "migrants" pouring into the EU, those attacking him as "vile" should have been drowned with tweets showing articles on Cologne from The Guardian (Britain's leading SJW newspaper). They should also have been mocked mercilessly for being triggered by reality.

Friday, June 24

In the aftermath of the vote, Remain diehards go on the offensive to write the narrative on what happened the day before. For information warfare as in all warfare, mopping-up operations are incredibly important. The enemy must not be able to regroup and frame what happened. Critically, we must always be ready to reframe attacks on the older (us: "isn't that ageist"), Whiter (us: "isn't that racist") and more male (us: "isn't that sexist") electorate, and to otherwise dominate the Narrative.


What I learned on the way to the Brexit were the need to:

  • (1) influence upstream votes,
  • (2) tap deep historical and cultural imagery and themes,
  • (3) tap /pol's resources,
  • (4) verbally attack high profile enemy spokesmen when they surface, and defend our high profile spokesmen when attacked by the enemy and mock their attackers as being triggered by reality, and
  • (5) follow through after victory to frame the Narrative.