I’d like to give the TRSEF (The Right Stuff Expeditionary Force) some advice for trolling raids. Most of this should be natural to experienced trolls, but hopefully this will help get newcomers up to speed quickly. Trolling is an extremely broad field, and in general I’m going to focus on comment section raids and Twitter trolling. Most of this, however, should be applicable to any form of trolling.
Know your stuff. If you want to be an edgy right-wing troll, you must have a passing familiarity with right-wing philosophy and concepts. There’s no need to know Evola by heart, but being able to drop right-wing quotes, concepts, and facts with ease will make trolling much easier. If you have to do research to argue with someone, you’ve already lost the fight. Moreover, trolls who come across as uneducated and simple-minded do the whole movement a disservice by falsely framing us as ignorant bigots. Since our trolling has the goal of shaping public opinion and increasing the power and size of our movement, rather than nihilistically tearing down communities, it’s important to have standards.
Troll up. You should always aim to troll people who consider themselves more important that you. This means going after pretentious commentators, public figures, high-ranking politicians, and so on. The reason is that if you troll people with more time than you, they’ll be able to flood you with inane comments and bullshit of all sorts. To avoid wasting your time trolling neckbeards and basement dwellers, aim to troll either people who will melt down hilariously, prominent public figures, or large numbers of people.
Don’t forget your goals. You should assume that you will never manage to convince your ideological enemies of the merit of your position. Rather, the purpose of trolling is to convince people reading your comments of the merit of your position. On many different web forums, lurkers outnumber posters by 10 to 1. The purpose of trolling raids is to convince these anonymous people, not the person you disagree with. As such, you can win hearts and minds even when met with universal opposition.
Minimize effort. It’s critical to minimalize the amount of time and energy you expend on troll raids. Doing this allows you both to troll more people and makes you more effective at crafting powerful messages. As Hateful Heretic said, a great way to do this is always using one word less than the person you’re responding to. Even if you have all day to waste (I hope you don’t), reducing your quantity is key to improving quality.
Use specific attacks. A particularized, specific insult is the most effective way to make someone feel bad. Anyone can be called a faggot or a failure, so these terms aren’t very effective. What is effective is suggesting that your opponents fail to live up to their own values. Tell liberals they’re hypocrites and bigots. Attack hippies as the most environmentally destrictuve people on earth. If you think someone is unemployed, sexually frustrated, ugly, or weak, call them out. A correct critique of their personhood will cut through the anonymity of the internet and directly tear down their self-esteem.
Agency + execution. Good ideas are a dime a dozen. The key to success is having the agency to put your ideas into action and having the ability to execute them well. If you have a good idea, go for it now. If you wait, avenues of attack will get shut down, countermeasures will be built up, and the flame wars will move on. When trolling, time is of the essence. Take advantage of your straight White male agency and remember: of all sad words of tongue or pen, the saddest are these, /pol/ was right again “It might have been.”
So what’s the point of all this? Why do we troll? The main reason is that all trolling is a form of release, a way of tearing down others to build yourself up. But there are real reasons, unique to our movement, to troll as well. The first, which I mentioned above, is that it attracts new members to our movement. We’re still small, and bringing in new people from mainstream politics is critical. Trolling also builds skills that are independently useful even beyond the internet. Trolling, at some level, is about emotional manipulation, and becoming effective at this will make you more sucessful in business, academia, romance, or any other field where verbal skills are important. Put another way, the next Hitler or Goebbels is probably creating memes on /b/ right now. Trolling also improves your ability to logically present your ideas and strengthens your toughness and resiliance to criticism. Finally, trolling builds camraderie within our community. It’s a truism that a common enemy unifies a group. Trolling–whether it be on Twitter, comment section raids, or elsewhere–helps prevent the internecine conflicts and witch hunts that have bedeviled the Right for decades. It’s obviously a poor substitute for a real community, but someone participating with you on a comment raid is one way to build trust and strengthen in-group ties.
One day we may meet in person, rocking fashy haircuts, in a high-trust White community. Until then, I hope to see you on the next troll raid.